Story…In September 2012, it was first reported that Saran had stopped working on the pre-production of Aal, Ambu, Senai, a venture featuring Vishal and chosen to work on a script titled Senthatti Kaalai Sevatha Kaalai with Vinay in the lead role. 

The film was announced to be jointly produced by Vikram Raju for Vega Entertainment and Saran who would also work on the story, screenplay and direction. Bharathwaj, a regular in Saran’s projects, was signed on to compose the music while three new girls called Samuthrika, Kadambari Jethwani and Shilpi Verma were signed on to play pivotal roles.