AEW, which launched in January 2019, filed for several trademarks, including Tuesday Night Dynamite, presumably a name for a television show.In June 2019, AEW filed an additional trademark for Wednesday Night Dynamite, leading to many sources believing the show would air on Wednesday nights under this name.

On May 8, 2019, AEW reached a new media rights deal with British media company ITV plc to broadcast AEW shows on ITV4. On May 15, 2019, AEW and WarnerMedia announced a deal for a weekly prime-time show airing live on TNT and would also stream live events and pay-per-views on B/R Live in the United S